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Gov. DeSantis, Go to Florida start new marketing and advertising campaign to promote tourism in point out

The in-state marketing campaign aims to assist Florida’s overall economy get well.

DAYTONA Seaside, Fla. — Governor Ron DeSantis was in Daytona Beach front Wednesday to emphasize “the vital importance” of the tourism industry in Florida and to the state’s financial system.

In the course of a news meeting Wednesday afternoon with president and CEO of Take a look at Florida Dana Young, DeSantis declared a marketing and advertising campaign aimed at advertising and marketing tourism within the point out. This announcement arrives just right before Labor Day weekend.

“This new intrastate marketing marketing campaign is the newest move we’re having to aid get individuals again to operate,” reported Governor DeSantis. “While the pandemic is not around, and protection stays paramount, we motivate Floridians to enterprise out of their households to take pleasure in everything our wonderful point out has to present.” 

According to the governor’s office, tourism accounted for much more than 1.5 million careers and $91 billion in earnings in 2019. Even so, mainly because of the coronavirus pandemic, visitation dropped by extra than 60 % yr-about-12 months in the next quarter of 2020. 

In response to this, Go to Florida has introduced an in-state tourism promoting campaign in hopes to guidance the state’s economic recovery and tourism labor market place. 

“At Visit Florida, we are proud to launch an in-state promoting campaign that is aimed at aiding every Florida local community recover,” Youthful reported. “Our tourism firms have been severely impacted, but there is no doubt that our point out is however the finest position to reside and the greatest destination for vacationers. Together with Governor DeSantis, Go to Florida and our state’s tourism business will not end until finally we have completely recovered and just about every Floridian whose occupation was impacted by COVID-19 can get again to get the job done as rapidly as feasible.” 

You can uncover much more facts on Check out Florida’s In-Point out Rebound Marketing campaign below. You can also see Pay a visit to Florida’s COVID-19 dashboard that screens the impacts the pandemic has had and proceeds to have on the tourism field here.

On Friday, DeSantis produced the case it was secure for tourists to fly on airplanes to appear to Florida. DeSantis spoke at a forum on airline journey with sector executives. 

DeSantis states he hasn’t listened to of any situations exactly where an airline passenger experienced caught the virus from currently being on an airplane. Airways and airport executives instructed DeSantis that the virus was acquiring the biggest impression on global journey to Florida. 

As of Wednesday, there were 633,442 whole verified COVID-19 circumstances in Florida. California is the only state with more cases with 715,000 confirmed as of Sept. 2, according to Johns Hopkins College and Medication

Watch the full push convention right here:

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