Be a part of Suite Spot podcast host Ryan Embree, and pay attention in to the celebratory 100th episode in which we get you, the listener, down memory lane and replicate on all the fascinating written content we have covered on the podcast around the previous four a long time, as nicely as explore future new material that listeners can glance forward to this slide.
Episode Transcript
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Ryan Embree:
Welcome to the Suite Place where by hoteliers look at in and we verify out what’s trending in resort marketing. I’m your host, Ryan Embree. Hi anyone. And welcome to the 100th episode of the Suite Place. Thank you all for joining me. This is your host for the hundredth time, Ryan Embree I’m just so satisfied that we ultimately manufactured it to this episode. This is a extremely humbling experience. You know, we began this podcast, this digital promoting podcast again in 2018. It’s just so significantly assist from Travel Media Team and, my teammates over the yrs. I recall the very first episode when we have been trying to decide on the title. We had, a pair various names. We landed on the Suite Place and right here we are at episode 100 4 many years later on, just some fast facts prior to we get begun. And we certainly are gonna share some information right now, but this podcast is, streamed in excess of SoundCloud, iTunes, Google Podcasts, Spotify. Now more than this previous, again in 2021 and Stitcher as perfectly, we’ve bought more than 50,000 performs and 600 followers from people sites. So once again, just so humbled and thankful for all of our listeners out there, anywhere you are listening from. So currently with episode 100, these types of a celebratory milestone, I figured what we do these days is it’s possible truly depend down some of my favorite and really the most performed and preferred tracks that we’ve experienced about these previous a hundred episodes. We covered a lot of subject areas when it arrives to hotel electronic advertising and marketing. And it’s amusing to listen again to some of the initial few episodes. The topic subject in which we talk about on the Suite Spot is engineering is social media is popularity administration for, for accommodations, and this engineering advanced so rapidly. So fascinating to go again to those people first pair episodes, to see what we had been conversing about and, and how that definitely bridges to now and see how substantially issues improve. So let’s start off the countdown, the range 1. So we’re not gonna perform backwards. We’re gonna begin at variety one and work our way down. Variety one, actually episode 84, how to market your hotel’s breakfast selections. And we did not foresee for this episode to be so well known, but it makes perception, suitable? One of the factors I know I have talked about on this podcast, 1 of the things that truly transformed the most through these, these last couple several years with the pandemic is how a hotel serves breakfast to his friends. It’s a staple. It’s anything that we’re all utilized to as tourists coming to the residence, viewing that breakfast buffet, viewing that waffle maker, from time to time that warm breakfast, that continental breakfast and how that’s definitely modified, suitable? And naturally it begun with the pandemic of a health and fitness and safety challenge of trying to minimize close speak to involving your guests and your employees. But then it’s type of also in 2021, 2022 has come to be a staffing issue, suitable? A great deal of resorts however are struggling with this, and they are not able to staff their breakfast region. They are not equipped to continue to keep up with the company that are coming in and out cleaning after them generating certain that the foods is staying refreshed. So, you know, this episode, we took a deep dive into indicating not only how to market your breakfast options, but how to established the right anticipations of what your breakfast choices are at this time, simply because there’s just these types of a major spectrum there of where lodges are at. And some of that also is dependent on the place you’re found in the region, proper? We noticed some sections of the nation, that ended up a lot slower having back to estimate unquote usual and experienced limitations at their resorts. So it was more challenging for them to get again to that breakfast that guest have arrive to really like. So if a traveler was touring from a single location of the country to one more area, and they were being expecting this because all the inns in their location were being back to standard that could lead to issues. So this was a terrific episode, super, super well-liked, yet again, sort of a shock, but you know, when you actually sat down and think about it, definitely not that astonishing because of the heritage of the final pair years, selection two was episode 94 and this, it definitely speaks to what I talked about at the starting of this episode, appropriate? The evolution of things like social media know-how, and how substantially that changes just months or, or many years more than years, this episode was all about Instagram reels for motels, ideal? So we satisfaction ourselves at Vacation Media Team at becoming at the forefront of lodge, digital advertising. We are the authorities. And just one of the points we glimpse for is new designs, developments, and attributes, primarily when it comes to social media platforms, cuz that’s what we do for resorts. We partner with them. We help build tailor made information for lodges on destinations like Twitter, Facebook, LinkedIn and Instagram, proper? We know how well-known Instagram is, specifically with the youthful travelers, millennials and gen Z. And a single of the matters that Instagram had recently introduced was Instagram reels. And this was a feature that was truly pointed at TikTok, correct? And they had been hoping to perhaps steal some of that market place share. These have been these form of 30 to 2nd clips that end users could share on Instagram type of like Tik Toks in purchase to either encourage things on home, endorse facilities, breakfast solutions like we just talked about. So this was a new characteristic that was not long ago introduced from Instagram. And this episode was definitely amazing. We brought an individual from our social product team on as a guest speaker to variety of walk us by how to use and what some best procedures are for Instagram reels. Amount 3 was episode 80, how to market your hotel’s new renovations. Appropriate? So a person of the factors that we genuinely concentrated on for the duration of the pandemic for inns was definitely how to get additional occupancy in a time where travel just was not going on, proper? Other than out of necessity. But some accommodations made a decision to go a absolutely distinctive route and shut down absolutely to genuinely do some new renovations, correct? To renovate that foyer or completely redo their rooms or facilities. And when we bought out of the pandemic, they, we experienced these nearly manufacturer new resorts, renovated lodges that we have been on the lookout on how to publicize and marketplace. So we shared some seriously wonderful techniques, recommendations and greatest methods on how you can share on social media, make some excitement, talk to that and your critique responses, your reputation administration, simply because you’re only new for so extended. I recall that was one of the key phrases that we were talking about. New is new for just a limited amount of money of time. So you want to acquire advantage of it while you can. There is seriously new renovations is some of the greatest moments to get these five star evaluations and really set your very best foot forward out there with this kind of a enormous, enormous funds investment. We know, come about with renovation. Selection four of our most popular episodes ever on the Suite Location. This was episode 86 setting up your hotel’s 2022 social media calendar component just one. So this was this kind of a significant episode that we in fact experienced to do two parts of it. And this is honestly just one of my favorite episodes. We experienced Aislynn Roberts on and she’s one of our workforce associates from shopper results. And she speaks to inns on a every day foundation striving to come across inspiration for them to discover posts about functions, regional tales, features, seize bookings as a result of social media. So what we made the decision to do was get a calendar, the 2022 calendar. And we went through just about every solitary time and began to fill out that calendar, give suggestions for the summer season, the spring, the winter and the slide to enable hoteliers fill that calendar out with just exciting content material. And again, this was just just one of my beloved episodes, actually just obtaining inventive and, and sharing with inns. Some really, actually exceptional ways to, to spur engagement on their social channels. Selection 5 was episode 83 sophisticated sentiment evaluation and reporting. Now this was with Jason Lee, our main engineering officer, almost certainly just one of the most recognizable voices on this podcast. He’s been with me innumerable periods. And the reason is, is for the reason that precisely what this episode was all about. A new rollouts for Travel Media Group, electronic answers for accommodations. So Jason and his product and progress workforce had been hard at perform. Had been basically diving further into insights and information from guest comments. And this episode is all about that. Talking about how we get that details from visitor assessments and how we provide that facts again to the hotelier to make smarter operational and money conclusion. So this was a actually fantastic episode performing a hundred podcast episode could not have been performed with out the assist of my advertising and marketing staff and the assistance of Travel Media Team and listeners like you. So I want to thank you, but we have also had some company outside of the Journey Media Group firm, be a part of us, some really major names in the field. I keep in mind we experienced a couple episodes of Yan Phitom from STR through the throes of the pandemic in which we talked to him about, you know, what was on the horizon. What was the STR facts indicating to us which could provide clues? Due to the fact we experienced under no circumstances been via a thing like that in the sector we’ve been by recessions in advance of, but almost nothing, very little like we noticed the earlier few a long time, oh, we experienced hospitality influencer. Rupesh Patel on to communicate about track record management and how important that is for his accommodations and, and what he’s doing correct now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some main gamers from lodge administration groups just be a part of us and, and give guidelines and tips on electronic advertising and marketing. And I’m so thankful we have so lots of additional guests not capable to get to suitable now, but grateful for. So if you haven’t checked out some of those episodes, remember to do trigger they’re incredibly, really insightful. And by means of undertaking this a hundred episodes worth, we have also have some definitely unique once-a-year episodes that we do just about every solitary calendar year that I have truly come to enjoy and are some of my favorites. Just one of them is with our VP of products and progress, Patrick O’Brien. He arrives on every single 12 months and we glimpse at the major 5 sentiment tags for motels across the region. You know, we have talked about cleanliness, which was a huge tag and topic all through the pandemic, clearly, and Patrick not only shares this details with us, but he also shares means that you can react to testimonials as properly as leverage this details for your social media marketing and advertising and internet websites. Yet another once-a-year episodes we do with is with our president Dana Sanger. We do a year in evaluate at the close of each yr, just speaking about the wonderful accomplishments that the Travel Media Group group have attained and, and milestones and ambitions that they’ve hit as properly as the value that we’re ready to provide for our lodge associates. We’ve been in hospitality, as I have mentioned in advance of for in excess of 40 decades and, and have accommodations that we work with across the country. So this is a genuinely great episode to form of replicate on all the factors that we’ve performed to assistance further people partnerships and provide on new and current relationships in the market. And then final 12 months in 2021, we experienced just one of, I would say the coolest collection. And this was currently being equipped to listen to you, our viewers, the listeners, the lodge listeners out there, and what they had been in a position to do is share their tales of what we termed hospitality heroes. So we experienced a, a number of episodes that we did in this series just to realize some of individuals hoteliers that went above and outside of in the course of what somebody argued the hardest time for our field. And there ended up just some astounding, awesome tales. And it was just these types of an honor to share those people around a channel on a forum like this. And with that, I am really excited to announce that we are executing a next sequence, which is going to be named Hospitality Trailblazers, exactly where we are gonna just take some of the major and loudest voices in the hotel market. And we’re gonna invite them on the Suite Place. We’re gonna communicate and we’re gonna decide on their brain, check with them what they imagine about what is what is on the horizon. What they believe are some strategies and methods. When it will come to electronic marketing and advertising for their management group, we are gonna have some really, seriously excellent company and I am super stoked about it. So you are listening to about it here. Initial more aspects to appear about Hospitality Trailblazers. This is our next sequence that we’ve carried out to sort of truly amplify the voices of our marketplace. Due to the fact once more, we, we, we’re this kind of a restricted knit local community, but again, as we wrap up currently, I just wanna thank absolutely everyone. My Vacation Media Group group, my promoting workforce for all the tricky do the job that they’ve place into this, a hundred episodes is no easy feat. I wanna thank you. The hotel listeners and invite you. I know if you have been listening to us for some of these episodes would invite you to go away us a review. We’d appreciate to hear your responses and feedback about what we’re accomplishing, recommendations about what you’d like to hear for our subsequent a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will speak to you subsequent time on the Suite Place. To sign up for our loyalty program, be positive to subscribe and give us a 5 star studying on iTunes. Suite Spot is produced by Journey Media Team. Our editor is Brandon Bell with cover art by Barry Gordon. I’m your host, Ryan Embree, and we hope you savored your stay.
