Tuesday, October 04, 2022.
Autumn advertising blitz targets late-season holidaymakers for Ireland close to the environment
US$1 million campaign in United States highlights Shannon Airport as gateway to Wild Atlantic Way – element of Tourism Ireland’s autumn promotions
Tourism Eire has released an extensive and specific multi-media autumn marketing campaign, to strengthen late-year journey to Ireland from all-around the environment. The September to December interval usually yields as significantly as 30% of our once-a-year abroad tourism organization.
1 of the highlights of Tourism Ireland’s autumn programme of activity is a new US1 million marketing campaign in the United States, to advertise direct flights to Shannon Airport – with Aer Lingus from Boston and New York and with United from Newark – and to spotlight Shannon as the gateway to the Wild Atlantic Way. The campaign characteristics an intensive and focused programme of equally trade and client promotions.
Tourism Ireland is also rolling out a new €580,000 campaign to endorse Donegal and Derry in the all-essential Fantastic Britain current market. The nine-7 days marketing campaign will access at least 6.8 million men and women and incorporates eye-catching electronic ads in London’s Waterloo station, as properly as at occupied roadside places in London, Birmingham, Liverpool, Manchester, Glasgow and Edinburgh – with the slogan “two distinctive destinations, one particular incredible holiday”.
The autumn campaign is also highlighting the several explanations to come right here more than the coming months – which include festivals and situations like the Dublin Theatre Festival, Galway Intercontinental Oyster and Seafood Pageant, Púca Competition, Derry Halloween, Savour Kilkenny Food stuff Pageant, Cork Jazz Pageant, Wexford Festival Opera and New Year’s Festival (NYF) Dublin.
Niall Gibbons, Main Govt of Tourism Ireland, stated: “Our autumn campaign aims to consider benefit of late reserving trends about the environment, as there is nonetheless a great deal of business enterprise to engage in for this calendar year. Many people today are opting for shorter holiday break breaks and we know that autumn is a definitely very good prospect, with various environment-class festivals and activities occurring right here.
“Tourism Ireland’s publicity generate proceeds this autumn – concentrating on print, broadcast and on line media around the world with loads of beneficial tales about Ireland. We will carry on to perform challenging to maximise the accomplishment of winter air and sea routes. In addition, Tourism Eire will engage with leading overseas tour operators and journey agents this autumn – at situations like IFTM Best Resa in Paris, TTG Journey Expertise in Rimini and Planet Travel Market in London, as effectively as as a result of our B2B workshops and product sales missions – providing an opportunity for Irish tourism businesses to negotiate inclusion in their 2023 brochures and programmes.”
Tourism Ireland’s autumn campaign is currently being rolled out in Great Britain, North The united states, Mainland Europe, Australia and rising tourism marketplaces.
